How to Set Up Amazon A+ Content for Your Book (with Examples)

What Is Amazon A+ Content?

A+ Content (formerly called Enhanced Brand Content) is a feature that lets you add visual, multimedia modules below the standard product description on your Amazon listing. Instead of plain text, your book page can include high-quality images, comparison tables, feature callouts, and branded storytelling sections.

For authors, this means you can showcase your book with professional visuals, highlight key themes, introduce yourself with a polished author bio section, and present series information in a way that plain text simply cannot match.

Who Can Use A+ Content?

A+ Content is available to sellers and vendors who are enrolled in Amazon Brand Registry. For authors, the path is:

1. Register a trademark for your author name or publishing imprint. In the US, you can file through the USPTO. The process typically takes 8-12 months, though Amazon now accepts pending trademarks in some cases.
2. Enroll in Amazon Brand Registry at brandregistry.amazon.com. You will need your trademark registration number and the Amazon account associated with your books.
3. Access A+ Content Manager through Seller Central or your Brand Registry dashboard. From there you can create and apply A+ Content to any of your ASINs.

If you do not have a trademark yet, consider filing one for your pen name or publisher name. The investment pays for itself through better listing conversions across all your titles.

The 5 Module Types You Should Know

Amazon offers several A+ Content module templates. These five are the most useful for book authors:

1. Hero Banner (Standard Image Header)

A full-width banner image at the top of your A+ section. This is prime real estate - use it to create an eye-catching visual that establishes your book's tone and genre instantly.

• Recommended dimensions: 970 x 600 pixels
• Best for: A bold visual featuring your book cover, a scene from your story, or a branded header with your series logo
• Example: A thriller author might use a dark, atmospheric cityscape with the book cover overlaid and a tagline like "The truth was never meant to be found"

2. Feature Images with Text (Standard Image and Light Text Overlay)

A layout with image blocks paired with short text descriptions. This module works well for highlighting key selling points or features of your book.

• Recommended dimensions: 300 x 300 pixels per image block
• Best for: Showcasing 3-4 key themes, praise quotes, or "what readers are saying" highlights
• Example: A self-help book might feature three icons representing the book's core frameworks, each with a one-sentence summary

3. Sidebar Image with Text (Standard Image and Dark Text Overlay)

A module with a larger image on one side and a text block on the other. Great for author bios, backstory, or detailed descriptions.

• Recommended dimensions: 300 x 400 pixels for the sidebar image
• Best for: Author photo and bio, "about this book" sections, or series overviews
• Example: A professional headshot of the author alongside a brief bio mentioning credentials, previous bestsellers, and where they live

4. Quote Banner (Standard Single Image and Sidebar)

A visually distinct section designed to highlight a pull quote, endorsement, or review. It draws the eye and adds social proof to your listing.

• Recommended dimensions: 970 x 300 pixels
• Best for: A standout review from a notable publication, a blurb from a well-known author, or a powerful excerpt from the book itself
• Example: "One of the best debut thrillers I have read this year" on a clean, high-contrast background with the reviewer's name below

5. Audience Images (Standard Four Image and Text)

A grid of four images with optional text, designed to show who the book is for or what the reader will gain.

• Recommended dimensions: 220 x 220 pixels per image
• Best for: "This book is for you if..." sections, chapter previews, or benefit-focused callouts
• Example: A business book might show four audience segments: "First-time managers," "Startup founders," "Career changers," and "MBA students," each with a relevant icon

Image Dimensions Quick Reference

• Hero Banner: 970 x 600 px
• Feature Images: 300 x 300 px
• Sidebar Image: 300 x 400 px
• Quote Banner: 970 x 300 px
• Audience Grid Images: 220 x 220 px

All images should be RGB, saved as JPEG or PNG, and under 2 MB each. Use high-resolution source files and export at the exact pixel dimensions to avoid blurriness.

Design Tips for High-Converting A+ Content

1. Stay on brand - Use the same color palette, fonts, and visual style as your book cover. Consistency builds trust and recognition.
2. Lead with your strongest asset - If you have a great review or award, put it in the hero banner or first module. First impressions matter.
3. Write for scanners - Most shoppers scroll quickly. Use short headlines, bullet points, and bold text. Avoid long paragraphs in your A+ modules.
4. Show, do not tell - Use images to convey mood, genre, and quality. Stock photos are fine if they match your book's aesthetic, but custom graphics always perform better.
5. Include a series layout - If you have multiple books, use a module to display them all with cover images. This drives cross-selling and increases your average order value.

Common Mistakes to Avoid

• Using low-resolution images - Blurry or pixelated graphics make your listing look unprofessional. Always export at the exact required dimensions.
• Too much text in images - Amazon's guidelines discourage excessive text within images. Keep text overlays short and readable.
• Ignoring mobile - Over 60% of Amazon shoppers browse on mobile. Preview your A+ Content on a phone screen to make sure images and text are legible.
• Skipping alt text - Amazon requires alt text for accessibility. Write descriptive alt text for every image - it also helps with search indexing.
• Making claims you cannot support - Avoid phrases like "#1 Best Seller" unless you can verify it. Amazon may reject your A+ Content for misleading claims.
• Forgetting international listings - If you sell on Amazon UK, Germany, France, or other marketplaces, your A+ Content does not automatically translate. Readers in those markets will see your English content or no A+ Content at all.

A+ Content for International Markets

One of the biggest missed opportunities with A+ Content is failing to localize it for non-English Amazon marketplaces. If you are selling translated editions of your book in Germany, France, Spain, Italy, or Japan, your A+ Content should be in that language too.

BookTranslatorHub generates translated A+ content guides automatically when you translate your book. This means you get not only a translated manuscript but also localized text for your A+ modules, so your international listings look just as polished as your English originals.

Getting Started

If you already have Brand Registry access, you can set up your first A+ Content in under an hour. Start with a hero banner and one or two supporting modules. Test it for a few weeks, monitor your conversion rate in your KDP reports, and iterate. Even a basic A+ layout outperforms a plain-text description in almost every case.